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VIVIAN LYTLE

VP EXECUTIVE SEARCH

Vivian joined Strategy Source with over 25 years of digital and integrated marketing experience. She is passionate about branding, performance marketing, digital channels, platforms, and customer experience, as well as eCommerce and digital sales.  After a successful career in digital marketing leadership roles, Vivian now focuses on leveraging her experience to help her clients connect with talent to meet their evolving needs.

Vivian has also worked extensively with ad agency teams, national banks, and more to onboard new agencies, define roles and processes, and develop traditional and digital creative and media strategies that deliver on business goals. Vivian’s experience with integrating teams and platforms through industry mergers gives her the ability to understand the challenges that technology and media executives face in this evolving industry.

Originally from New York, Vivian is an avid Yankees fan. She also enjoys golf and traveling. Vivian and her family live in Charlotte, NC.