SCOTT OMELIANUK

CONSULTANT – MARKETING, ECOMMERCE & BRAND ARCHITECTURE

Former media executive turned entrepreneur, Scott Omelianuk has been a transformational force at some of America’s best-known consumer brands, including: This Old House and Time Inc., GQ, and Polo. A strategist, author, producer, professor and public speaker, he has been honored with Ad Age A-List and Media Vanguard awards for driving success at the intersection of content, commerce and technology.

Well known as brand-architect and C-suite advisor he is a co-founder of HumanConsult.io, where he created the “Quid Si” methodology—a combination of rapid ideation, the lean canvas and transformation management to help businesses in transition develop strategic plans, branding, marketing, investment theses and digital transitions.

Scott also lectures in digital marketing and in innovation and entrepreneurship at the Stevens Institute of Technology—a U.S. News Top 25 Innovation School—and serves as an Entrepreneur in Residence at the university’s Venture Center, advising teams in businesses as diverse as healthcare, sustainable energy and inventory management.

Until its successful 2016 sale to private equity, Scott was Managing Director of This Old House Ventures. There he repositioned the iconic brand’s television (now in its 40th year), web sites, social channels and magazine and launched TV for the Spanish-language market as well as a digital destination for Millennials. He doubled the brand’s audience and revenues by creating smart consumer solutions for clients such as GMC, State Farm and Home Depot. In an intrapreneurial role at parent Time Inc., he pioneered content marketing, augmented reality, mobile gaming, lead generation e-commerce and other now common digital technologies.

Before that, Scott held senior positions in television, where he was variously an on-camera host and producer at Cablevision’s Full Frontal Fashion and a partner at Kaufman Films, the creator of The Real Housewives franchise.

He was also an architect of Esquire’s renaissance, increasing revenue 75percent, overseeing brand licensing, and while there authored four books in the Things a Man Should Know franchise, which he created and then co-wrote with Chopped host Ted Allen. He founded Esquire’s original web presence and pioneered the commerce-content connection at Polo.com.

He has contributed to the Wall Street Journal and The New York Times and currently writes for Fast Company on the future of business.

A board member for the MIT Enterprise Forum of NY and patent-holder, Scott received his M.S. in Journalism from Syracuse University and a B.A. in Political Science from Gettysburg College. He lives with his wife Cara Dubroff and young son Luca in Hoboken, NJ.

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AREAS OF EXPERTISE

Marketing

Strategy

Innovation & Change Management

Consumer Experience

Content Marketing

E-commerce

Comms

Brand Architecture

EDUCATION

Masters of Science, Journalism – Syracuse University

Bachelors of Arts, Political Science – Gettysburg College