KATIE SZUMOWSKI

CONSULTANT – MARKETING, MEDIA & BRAND STRATEGY

Katie Szumowski is an accomplished marketing and media professional with extensive experience in the telecommunications and entertainment industries. In addition, Katie successfully launched her own consulting practice where she has been partnering with small to mid-size companies on leading strategic initiatives including acting as a fractional marketing leader & CMO.

Her work at Verizon, Turner Broadcasting and Vonage has been focused on all aspects of digital including media, technology, creative & customer experience; traditional media; general marketing strategy and brand advertising. She has been a leader of innovation and contributes her ongoing success to staying on the forefront of innovation as well as her commitment to the use of data, analytics and testing in her decision making & strategy development. During her eighteen-year tenure at Verizon, Katie helped lead the brand to become one of the largest and most innovative cross-platform advertisers. She has also been deeply involved with developing accelerator programs designed to educate entrepreneurs and enable them to build innovative media businesses. In addition, Katie is well known for her extensive network within the industry, cross-functional collaboration and ability to build high performing teams internally and also with partners.

Katie is a graduate of The Ohio State University and is an avid tennis player, aspiring golfer, amateur photographer, reader and sports fan. She also enjoys mentoring and connecting college students & graduates on opportunities within the marketing and media communities.

katie_header

AREAS OF EXPERTISE

Marketing Strategy & Transformation

Fractional & Interim Marketing Leadership

Media Strategy, Planning and Measurement

Customer Experience

Digital UX

Brand Building & Strategy

Content Development/Creation

Data Analytics & Measurement

EDUCATION

Bachelors of Arts in Communications – The Ohio State University