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Digital Media Strategist

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Description

The Digital Media Specialist is fascinated by the digital ecosystem. They approach their work with enthusiasm and a desire to help their team and to grow professionally. The Digital Media Specialist knows the terminology, tools, and partnerships to leverage in order to create successful digital media plans across a variety of clients. They have experience to lean on, which gives them confidence in client communications and as challenging situations arise. They have a background that includes planning, buying, and campaign stewardship across publishers, ad networks, DSPs, and social media, as well as a working knowledge of the programmatic buying space.

Responsibilities:

  • Building an understanding of a brand’s customers and competitors
  • Developing consideration sets for advertising opportunities
  • Writing RFPs and overseeing the RFP process
  • Using our scorecard to evaluate submitted proposals
  • Putting together plan recommendations, presenting to account teams and clients
  • Overseeing the execution of approved advertising campaigns; including working with Ad Ops and Media Associates on flawless budgeting, billing, trafficking, creative QA, and campaign launch
  • Stewarding digital media campaigns, including optimizations and troubleshooting
  • Leading regular reporting on digital media campaign effectiveness, including finding key insights and merchandising plan successes as they relate back to the campaign objectives

 

Skills, Knowledge and Abilities:

  • Sharp attention to detail
  • Organized, thoughtful approach to prioritizing work and completing tasks
  • Strong work ethic
  • Equal willingness to learn and to teach
  • Innate curiosity and passion for technology
  • Analytical approach with the ability to think creatively
  • High degree of initiative
  • Customer service mindset
  • Strong relationships with media partners
  • Superior listening and creative problem resolution skills
  • Well-developed written and verbal communication skills 

 

Digital Media Tools:

  • comScore, Nielsen
  • Google Analytics, Google Tag Manager
  • Doubleclick Campaign Manager (DCM), Flashtalking, or equivalent ad server

 

Qualifications/Education/Experience:

  • Bachelor’s degree
  • 2-5 years digital media planning/buying experience (title and salary commensurate to experience)
  • Working familiarity with ad servers (DFA, PointRoll, FlashTalking)
  • Working familiarity with media accounting systems (MediaOcean, Prisma)
  • Experienced at creating, passing, and overseeing successful implementation of tracking pixels
  • Proficient with Microsoft Office, particularly Excel

 

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